Here’s my story

I started out as a Copywriter and grew into a Creative Director with 10+ years of experience shaping ideas that move brands and people. Along the way, I’ve also written books and music criticism—because words and culture have always been my playground.

​

I’ve worked at agencies like Ogilvy, Made, and VML, crafting campaigns for Coca-Cola, Gandhi, KFC, Casa de la Amistad, Diageo, Movistar, Danone, and Museo de Memoria y Tolerancia, among many others.

​

Today, I lead as Digital General Creative Lead at Globant/GUT, steering digital communications for global brands such as Kellanova, Pernod Ricard, Mattel, Uber, Amazon, Toyota, Colgate-Palmolive, and EA.

​

Beyond creativity, I’m a strategic thinker and an expert in channeling AI towards more powerful, inventive results—helping brands not just keep up with change, but stay

ahead of it.

​

My work has been recognized at the industry’s top festivals—Cannes Lions, One Show, El Sol de Bilbao, El Ojo de Iberoamérica, Effies, IAB, and Círculo Creativo—and I’ve also served as a jury member at El Ojo de Iberoamérica and FePi.